Mamkam is an accessible luxury streetwear brand and the brainchild of Muskaan Vaish, launched in 2023. Rooted in curiosity and a desire to question norms, Mamkam challenges conventional fashion with a design language that is raw, playful, and unapologetically different.

Based in Bangalore, the brand sits at the intersection of couture-level tailoring and offbeat experimentation. It is carefully careless — designed to look undone, where imperfection is intentional and celebrated. Unexpected textures, exposed seams, and curated details come together to create pieces that feel both instinctive and considered. The garments are as beautiful on the inside as they are on the outside, reflecting a deep commitment to construction and craft.

Mamkam is made for the misfits — for those who rarely find their place in the mainstream. Through its clothing, the brand opens up conversations around identity, individuality, and belonging. It invites society to look closer, to stay curious, and to rethink who gets to define what’s right or wrong in the first place.